I just love analytics. I can stare at metrics all day instead of working and making a product.
I use MixPanel and it’s great. It has a great API and an even better UI. They allow to build segments around everything and then bookmark it for later.
These are my bookmarks:
- New users per day. This allow me to see if the product is going anywhere or not. It’s also a good way to get insights of specific events (marketing, cross-promotion, blog posts, etc).
- Number of uses per day. I pick the main feature of the app and count how many times it happens each day. This tells me how useful the app is and for how long.
- Number of shares per day. I always include an option for users to recommend the app to their friends. This metric shows you exactly how many users are in love with your app.
These three metrics tell me the actual growth of the app, it’s quality and the usefulness of it.
My favorite is the third one. As long as people share the app and recommend it to their friends, I know it’s on the right path to success.